Use THEIR Viewpoint - Not Yours

Use THEIR Viewpoint - Not Yours..

The visitors to your website who buy your product or service will give you their correct name and their correct email address along with a lot of other information. They are not a problem. Those who visit your website but who do not buy your product or service on their first visit are the potential customers that you need to focus a lot of your time, effort and attention on. This is not to say that you don’t need to take care of your paying customers...of course you need to do that.

Paying customers, however, have already been convinced. They bought whatever product or service you are selling. Keep them happy, of course, but now think about those who looked but didn’t buy.

They did look at what you are selling. They were interested enough to visit your website. They may be in the market for your product or service but are still doing comparison shopping. Maybe they need more information. For whatever reason, they visited your site but did not buy and that should be your focus.

You need the names and the email addresses of those who did not buy so that you will have a second opportunity to present your information to them. Enter the opt-in box…

The percentage of visitors to your site who buy your products is known as your ‘conversion rate’. Forget all the wild claims you’re read – normal conversions are about .5%, or 1 in every 200 site visitors. Tweaking your headline, your copy and your pricing, tracking the results throughout, can let you get up to 2 or 3% - maybe even 5%. But that still means 95% of your hard-earned traffic is hitt5ing your site and leaving without making a purchase.

Understanding that is key – it shows you why your opt-in box has to be geared toward giving the potential customer more information on the subject your web site deals with. After all, they came to your site, in most cases, already knowing what subject the site, or at least that page, relates to. So making it easy for them to get more information on that subject by joining your mailing list, and spelling out the benefits they get from it are the surest way to a bigger list.

Remember, it doesn’t really matter what you think – it’s THEIR needs and desires they’re looking to satisfy – so make sure you write your copy and choose your incentive to truly address those needs and desires if you want to be a successful list-builder!