List Building Using Joint Venture Giveaways

Internet marketers will sometimes join together to give freebies to their opt-in lists in an effort to create good-will and, ultimately, to promote sales of all of the products and services that each joint venture partner is selling, as well as giving the opportunity to each joint venture partner to build his or her own opt-in list.

The way this works is that each joint venture partner has a squeeze page associated with the free gift that they are offering in the giveaway event. All of the gifts are listed on one site, and links to that site are mailed to all of the partners’ opt-in lists. When a recipient clicks on a free gift offer on the site, they are taken to the squeeze page associated with it where they happily supply their name and email address in order to receive the free gift.

The logic behind this joint venture giveaway is that people are interested in more than one thing. Their main focus might be on Internet marketing, for example, but they also might have a dog or want to learn to play the guitar. Other times, the giveaway event has one area of focus, and all gifts offered are in that one area or niche.

You can find joint venture giveaway opportunities by using your favorite search engine, of course, but the best ones are not really advertised. They are found by the old word-or-mouth method. Keep an eye on the Internet marketing newsletters and e-zines you receive – that’s where most of the events first come to light for the majority of online marketers. Personal contacts from the live get-togethers and seminars are an even better source, as you usually find out before the general marketing community has a chance to hear about upcoming events.

The main objective of participating in joint venture giveaways with other Internet marketers is for all of the marketers to build their opt-in lists. Selling products or services might be a side-effect but it isn’t the main objective. List building is the main focus of joint venture giveaways, and should always be your goal when participating. As long as you keep your eye on that prize, you’ll always make sure your gift is of true value, to ensure you get the most new signups you can.